Is Your Marketing Network Connected and Advantaged?

In today’s knowledge economy, successful firms are built from strong “knowledge-processing” assets.

A marketing system needs to be tailored to the specific requirements of a firm, its industry, and its markets.

Done well, a winning marketing system Fits its market requirements, is Feasible with current and planned assets, and in this way derives sustaining Advantage.

Often an older marketing system can become disconnected with its new strategies. In this case, a firm’s marketing network needs to be renovated.