Is Your Marketing Network Connected and Advantaged?
In today’s knowledge economy, successful firms are
built from strong “knowledge-processing” assets.
system needs to be tailored to the specific requirements of a firm,
its industry, and its markets.
Done well, a winning marketing system
Fits its market requirements, is Feasible with current and planned
assets, and in this way derives sustaining Advantage.
Often an older
marketing system can become disconnected with its new strategies.
In this case, a firm’s marketing network needs to be renovated.
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