Delivering a Unified Value Proposition
Recent acquisitions and new market entries by a large consumer products company created potential synergies among product lines, but these synergies were not being realized, and the company was missing the opportunity to differentiate and leverage its unique portfolio of consumer categories and solutions. Product development and marketing investments were still managed independently, with no unifying or market-driven strategy behind either their solution focus or their go-to-market planning and consumer messaging.
With the company's marketing leadership, MarketFrames developed, tested, and deployed a unifying value proposition, built on the sustainable core capabilities of the company.
The work resulted in:
- Alignment of the company’s marketing and engineering teams to invest resources and compete on a platform that made efficient use of internal resources
- A differentiated consumer value proposition
- Clear and consistent communications to partners and consumers
- Greater marketing efficiency and ROI for the entire consumer products company.