Sample Projects by MarketFrames®

• Integrated marketing organizations following a merger
• Created a marketing network blueprint to fundamentally realign business goals, assets and investments
• Planned for Market Windows across multiple selling motions and regions for a multinational corporation
• Established a Marketing Performance Management system.

• Analyzed and benchmarked company-wide marketing spend and implemented ongoing management process and tools
• Designed and launched a marketing operations function for a global marketing organization
• Delivered marketing process training and change management courses
• Developed market-driven business plans to accelerate growth
• Developed a unified value proposition for a multi-category, multi-channel product business
• Entered a new product or service category
• Repackaged, repositioned and re-launched core product offerings
• Analyzed market and technology commercialization prospects for an acquisition
• Created a Marketing Operations dashboard
• Delivered a product plan that outlined platform roadmaps for a new technology.

• Developed and delivered a comprehensive training program to assess and improve marketing knowledge and competency
• Developed and implemented a strategy, a framework, and operational models to improve channel management
• Developed and delivered periodic marketing process assessments and recommendations for marketing network performance improvement
• Managed a company’s Marketing Performance Management system.