Analysis, Planning and Problem Solving: Marketing Network Consulting

Analysis, Planning & Problem Solving:
Marketing Network Consulting (MNC)

MNC engagements solve real world marketing challenges by delivering analysis, plans, process improvements and training. MNC projects focus on a particular problem, challenge or opportunity for the marketing organization. We address specific problems with solutions that are built on our network point of view, and are therefore comprehensive and scalable for the future.

Our analysis, planning and problem-solving services focus on utilizing best practices to drive results within the project area. We use well-defined methods and tested tools, delivered by a staff of operational veterans who work side-by-side with your marketing team to address problems or to help you take advantage of new opportunities.

Core Plan Development
Our clients have ready access to our rich library of customizable plan templates. Our core plan development services include:

Strategic planning
Business and marketing plan development
Market sizing
Customer/market segmentation
Channel marketing plans
Product generation (roadmap) plans
Go-to-market plans
New product or service plans
Product or service introduction plans
Pricing plans
Agency network and marketing communications plans.

Benchmark Analysis and Recommendations
The MarketFrames team starts with an assessment of your key performance indicators and marketing metrics, compared to benchmarks for your industry or product category. We then recommend marketing process implementation or improvements that yield a measurable return on marketing investment. Consulting project examples include:

Marketing cost envelope (MCE) assessment and recommendations
New category investigation and product planning
Region/country, new category or channel entry
Current product line optimization and lifecycle management
Agency network review and management model
Forecasting process assessment
Competitor analysis and benchmarking.

Tools, Models, and Methods
MNC services are supported by tools, models, and planning methods to provide optimal solutions for your organization. Our available resources include:

Web-based marketing competency assessment tools
Process and organization auditing tools
Marketing dashboards and metrics
Marketing benchmarking processes
Strategic messaging hierarchy development methodology
Value proposition development methodology
Market dynamics scanning methodology
Structured business plan methodology
Channel cost-to-serve models
Marketing thought leadership library and asset benchmark library.

A Sample MNC Engagement: Managing Marketing Cost Envelope (MCE)